El marketing de la marca : una aproximación semiótica

By: Semprini, AndréaMaterial type: TextTextSeries: Publisher: Barcelona : Paidós Ibérica 1995Description: 233 p. : il. ; 22 cmISBN: 84-493-0133-5Subject(s): Marques comercials -- Màrqueting
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Monografies Monografies Biblioteca General i de Referència
347.78 Sem (Browse shelf) Available BGR15079814

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